YouTube Creator Studio
Partnership with University Of Michigan and YouTube
01/2018 – 4/2019
This project was a partnership between YouTube and a UX Research Methodology course at the University of Michigan.
Our goal was to investigate the user experience of Creator Studio. This is a tool that is utilized by YouTube content creators to manage, create, edit, and share their videos on YouTube.com.
We then ran a round of interviews with 5 content creators to understand their unique experience with Creator Studio. Two of them used competitor products(e.g. Instagram & Twitch)
This led us to create characteristic personas. I was responsible for 2 of the 5 content creator interviews.
Then we tested a set of heuristics of the current website. The
portion I was responsible for was to develop the heuristics to test the Creator Studio. I based my heuristics on the Nielsen heuristics for user interface design to find rapid and easy fixes for the Beta.
We had found that currently, new creators have a hard time using and understanding how analytics in Creator Studio works and its benefits. We also learned through our usability study that users had a hard time discovering features like the filter function and searching for a specific video.
During our usability tests, it showed that sharing videos from
Creator Studio was difficult for our users. Many were familiar with the
main YouTube website to share but it was dissimilar from the Creator
Our investigations, while they produced interesting results, had a few limitations. For our interviews, survey, and usability tests, we had hoped to recruit more users than we ended up working with. Another issue was the difficulty in recruiting content creators. We overcame this by also recruiting viewers to supplement the smaller pool of creators we were able to reach.
Although working with both viewers and creators is beneficial, we had wished to recruit more creators. One of our recommended next steps is to increase the sample size by recruiting more people for our tests to reach a better level of
Additionally, we recommend doing A/B testing with certain aesthetic and placement design considerations, such as choosing to display filter and search bar as two separate fields or combining them.
Another consideration is to test the discrepancy between which areas in analytics creators fixate on longer, and adding those options to the overview tab in analytics.
I found the most valuable part to me was the ability to practice what I’ve been learning, since this is my style of learning. Essentially, practice makes perfect.
One of the biggest lessons I’ve learned during this process was to be more empathic with other’s work habits and the speed that they work. Its a key ingredient of it what it means to be a part of a team.
The last lesson I learned was that I should not be afraid to fail. Early on in the course, we had to demo a usability test in class as a way to practice conducting them. Although I was initially afraid to make a mistake, I went through the demo without a hitch. I realized it was an opportunity to practice what I’ve learned thus far but in a controlled environment.
I’m greatly appreciative of that opportunity. One of the biggest lessons I’ve learned during this process was to be more empathic with other’s work habits and the speed that they work. Its a key ingredient of it what it means to be a part of a team.